Case Study - Revitalizing a Brand and Building a Platform
Pinya transitioned from a pale, underperforming brand to a vibrant, engaging platform for users and creators, thanks to a comprehensive rebranding and platform development effort.
- Client
- Pinya
- Year
- Service
- Branding, Web Design, UI/UX, Frontend Development, Project Management
Overview
Pinya began as a rebranding project to address their old brand’s lack of appeal and organic social media traffic. The goal was to craft a bold, visually engaging identity that could capture the essence of their creative studio and attract a wider audience.
The rebranding process encompassed all aspects of their creative identity:
- Creatives branding
- Graphic design for social media and website
- Comprehensive web design and UI/UX updates
- Frontend development of the Studio Pinya site using Next.js and TailwindCSS
Following the success of the rebranding, transitioned into building the Pinya platform—a hub for users and creators to design and collaborate seamlessly. My role included:
- Branding for the platform
- Frontend development utilizing React, Next.js, and TailwindCSS
- Project management for interns, ensuring smooth development and creative workflows
What I Worked On
- Branding
- Graphic Design
- Social Media Design
- Web Design (Figma)
- UI/UX Design
- Frontend Development (Next.js, TailwindCSS)
- Project Management
Ysl Ron consistently exceeds our expectations, turning even the smallest idea into something that resonates deeply with our mission. His ability to fully grasp and expand upon our vision has elevated our platform, making it more engaging and aligned with our goals. We're grateful for his dedication and expertise.
CEO of Pinya
- Increase in organic traffic
- 300%
- Engagement on social media
- 2x
- Reduction in bounce rate
- 40%
- Faster Page Load Times
- 100%